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When we say “direct bookings or hotel bookings” it automatically brings the OTAs (Online Travel Agencies) into the picture. Even though working with an OTA is very beneficial for any hotel, it is very obvious that the relationship between hotels and OTAs is stormy, to say the least. It’s a symbiotic relationship, which means it has advantages for both parties but let’s face it: while hotels are the ones doing the hard work; mostly OTAs get the credit.

Even though it is not realistic to take the OTAs out of the picture; there are ways for hotels to not being fully dependent on OTAs and digitally represent themselves. And i

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